The Pure South Handpicked 55 Day Aged Beef, produced by Alliance Group in Oamaru, has been recognized as the best grass-fed steak and best ribeye steak at the World Steak Challenge held in London last week. This beef was one of six winners in the global contest, showcasing the high quality of Alliance Group’s products.

The general manager of sales and marketing at Alliance Group, Shane Kingston, expressed gratitude for the recognition of the hard work and dedication of farmers. He emphasized that these awards validated the effort put in by farmers to produce the best grass-fed red meat in the world. The ribeye steak was particularly noted for its unprecedented tenderness and robust, zesty, buttery, and creamy flavor. It is priced at around $25 for 500g.

The recognition and accolades for Pure South’s award-winning steak underscore the exceptional quality of their product. Winning in two categories at the World Steak Challenge speaks to the high standards and dedication of Alliance Group’s farmers and producers. The ribeye steak stands out for its unique flavor profile, making it a top choice for meat enthusiasts. The quality and taste of Pure South’s beef make it a standout option for consumers looking for premium grass-fed steak.