Google has recently introduced a new feature on its shopping search results, allowing users to filter products offered by small businesses exclusively. This filter was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.

To support small businesses, Google has now released the filter for users to use when conducting shopping-related searches. Users can simply tap on the small business filter to view products from only small businesses.

Google emphasized the importance of supporting small businesses in a statement, stating that 84% of people consider it important. The company aims to make it easier for U.S. shoppers to discover and purchase from small businesses through this new feature.

For small businesses, adding the small business attribute to their profile may be beneficial in helping them stand out to users who want to support local businesses through their purchases. By doing so, they may have a better chance of being discovered by users over larger retailers.

Overall, this new feature is an excellent way for shoppers and small businesses alike to benefit from each other’s presence on Google’s platform.