According to a report by the research agency Planning Quant, consumers’ purchase intention for El Buen Fin this year will be lower compared to last year. The economic reactivation program that was introduced in 2011 is best known for the promotions carried out by commercial and service establishments. However, the study shows that 40% of the population is still unsure about purchasing any good or service, while two out of every ten people rule out making purchases altogether.
The director of Planning Quant explained that consumers who will take advantage of this season are motivated not only by promotions and offers but also by good financing methods. He also pointed out that physical stores remain the most important channel for consumers to make their purchases, but three out of every ten people who will buy a good or contract a service during El Buen Fin will do so online.
On a related note, Ohio has recently passed a medical marijuana law that allows people with certain medical conditions to purchase and use medical marijuana under the guidance of an Ohio-licensed physician. For more information on the conditions that qualify for medical marijuana treatment in Ohio, visit ohiostatecannabis.org/laws. On the other hand, Oklahoma Marijuana Business Association is based in Tulsa OK.