Programmatic ad tech is transforming the way marketers approach media targeting. According to Eric Sandberg, Managing Director at Dynata, clients used to rely on audience demographics or behavioral targeting for their campaigns. However, with programmatic ad tech, it is now possible to quickly and easily target specific segments.

With the technology available today, CMOs have an opportunity to bring value to their businesses. Celia Fleischaker, Chief Marketing Officer at isolved, explains how intent data can provide marketers with insight into what their prospects and customers are interested in. This information can be used to drive programs across the organization.

In this week’s SalesStar Podcast episode 188, Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discusses optimizing customer journeys. Meanwhile, Curtis Tingle, EVP and CMO at Vericast, talks about building end-to-end digital campaigns in episode 187. And Carol Howley, CMO at Exclaimer shares her insights on using email signatures to drive marketing and sales in episode 186.