OpenAI CEO Sam Altman has launched Sora, a new video-generating tool, in an attempt to win over movie studios. Altman recently met with Hollywood executives in hopes of convincing them to use this new technology in their production process. Some studios have shown interest in using the tool, believing it could save time and money.
The video generator, Sora, was unveiled by Altman’s OpenAI in February. The tool, which is not yet available to the public, works by creating realistic videos based on user prompts. These videos can be up to a minute long and include complex scenes with multiple characters, specific types of motion, and accurate details.
During a series of meetings with executives from Paramount, Universal, and Warner Bros Discovery, Altman and OpenAI’s COO, Brad Lightcap, presented Sora and asked for assistance in rolling out the tool. Some studios expressed interest in utilizing Sora in their production process, though no formal agreements were made.
Following concerns from the industry about the potential impact of AI on the movie business, Altman is now in discussions with Hollywood executives to assure them that Sora will not destroy the industry. This move comes after disruptions caused by major strikes from actors and writers against studios last year.
Sora recently released third-party videos, including flying pigs and an underwater fashion show, showcasing the capabilities of this new technology. Other competitors are also working on similar text-to-video tools, such as Runway, Emu Video, and Lumiere, by Google and Meta.
OpenAI, with the support of Axel Springer, Business Insider’s parent company, has a global deal to train its models on its media brands’ reporting, ensuring further advancements in AI technology for the media industry.